Realogy’s Social Ad Engine makes social media advertising easy: Tech Review

The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it. Continue reading

Zillow’s iBuyer misstep will soon be ‘a distant memory’: Mike DelPrete

Within the context of long-term industry disruption, Zillow’s loss may simply be an embarrassing detour on its inexorable march to transform real estate. Continue reading

NAR president to DOJ: Step up and honor the agreement

In response to the Department of Justice hitting back against a petition from the National Association of Realtors, NAR president Charlie Oppler urged the DOJ to honor their agreement, calling for fair markets, fair housing and a fair chance for small … Continue reading

‘This is definitely a red flag’: The Real Word on Zillow’s big pause

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Zillow’s latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff. Continue reading

Your listing presentation makes me look bad. Stop shading your competition

The best thing we can do for our businesses and for each other is to be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompe… Continue reading

Have a retention problem? Here’s what’s causing it (and how to fix it)

It’s a struggle for most teams and brokerages to find, partner with, and ultimately retain real estate agents. What can you do about it? Keller Williams expansion team leader and brokerage-owner Adam Hergenrother says by creating a culture of freedom a… Continue reading

Missed signs? Zillow’s pause on buying underscores scaling challenges: Mike DelPrete

The current problem seems to be unique to Zillow. Other iBuyers saw the signals and made adjustments while Zillow kept on buying; either it missed the signs or proceeded anyway. Regardless, it’s a timely reminder that growing an iBuyer business is chal… Continue reading

The Real Word: Tom Ferry’s top tips for 2022

In this edition of The Real Word, Bryon Lazine and Nicole White discuss key takeaways from the 2021 Tom Ferry Success Summit, Opendoor’s $9 billion debt war chest and the perks of being a one-stop shop brokerage. Continue reading

11 irrefutable laws of success in real estate

After studying top producers and reading John Maxwell’s “The 21 Irrefutable Laws of Leadership,” Jimmy Burgess believes these are the 11 irrefutable laws of success in real estate. If you follow them, explosive growth is just around the corner.
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The motivation myth: What agents need to know

Believing you can motivate other people will only disappoint. The truth of the matter is motivation is internal; you can only tap into people’s motivations. Here are a few other motivation myths agents should be aware of so they don’t spin their wheels… Continue reading