The case for reinvention: Why agents should always be adapting

The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, real estate professionals need to adapt and create something that adds value to stay ahead of the competition. Continue reading

‘Bias has no place in appraisal’: Appraisal Institute president

Appraisal Institute’s president Rodman Schley is addressing unconscious bias, amping up diverse recruiting and partnering with others who are also working to do what is right. Continue reading

Baird & Warner’s Balance looks to even out agent workloads: Tech Review

Balance, developed by Baird & Warner, is an online business services hub for its agents. The intent is to offer an array of in-house business support needs, such as marketing campaign development and transaction management. Continue reading

5 harsh realities indies will face in 2022 (and how to combat them)

As we look to finish out 2021, indie brokers need to look at industry trends to get ready to hit the ground running in 2022 and prepare for new challenges. Here are the top five hurdles and how to prepare for them. Continue reading

5 real estate marketing do’s and don’ts for 2022

In today’s increasingly online world, how do you capture your audience’s attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here’s what you need to know going into 2022. Continue reading

Video marketing gets new entry in affordable, versatile REVideos app: Tech Review

REVideos is an app for creating marketing videos for real estate listings. It combines automated voice-overs and image enhancement with rapid turnaround and multiple sharing options. Continue reading

250 raving fans: How to build solid relationships

Success in this business is directly related to the relationships you build over time. So how do you build these relationships? How do you create 250 absolute raving fans? Here’s how to make the most out of your sphere. Continue reading

2022 referral network drying up? Look to Courted: Tech Review

Courted is a software that lets agents find other agents for multiple reasons, whether to refer work, recruit team members or even seek advice or mentorship. It’s an ideal tool for higher-producing agents wanting to broadcast their expertise and empowe… Continue reading

Why the infrastructure bill is a lose for affordable housing

What President Biden’s infrastructure bill didn’t address is affordable housing. ‘Housing is a necessity,’ says broker-owner Teresa Boardman. Here’s why she says we all need to start treating it accordingly. Continue reading

‘IBuyers have never been bigger’: Mike DelPrete

The situation will certainly change with Zillow exiting the market and seasonality kicking in during Q4 2021. But for the time being, iBuyers have never been bigger, and Opendoor is now left as the undisputed category leader. Continue reading