Tag Archives: Opinion

MailMatic wants to be in your 2021 marketing plans

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Still effective, especially when combined with integrated digital campaigns, direct mail remains an ideal opportunity for agents looking to build local awareness. Continue reading →

Will rising mortgage rates affect appetite for homebuying?

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Vaccinations and stimulus measures are fueling optimism for an epic economic rebound, and there are other factors at play. Here is a look at how the housing market has fared over the past year and what to expect. Continue reading →

Know your numbers! How to be more accountable for your team’s financials

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Most team leaders think they know their numbers, but the reality is that we’re not as clear on them as we think we are. We have a general idea, but that’s not good enough. Here are the numbers you really need to pay attention to and why they’re so crit… Continue reading →

Stop being a secret agent! 8 real estate conversation-starters

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If you’re not out there interacting with the public on a face-to-face basis, chances are you’ve become a secret agent — and that has to change. Here is a variety of fun and engaging ways to get strangers to ask you about your job and real estate. Continue reading →

My top Back to Basics tip? Answer the damn phone

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There’s tons of training that addresses diligent follow-up and frequent outreach. What’s far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the… Continue reading →

Buyer’s remorse is real! 3 tips for avoiding canceled contracts

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With home prices across the nation rising sky-high, more buyers are wondering if paying so much is the right thing to do. “Morning after” jitters are causing many to reconsider their purchase. Here’s how to combat getting that post-contract cancelation… Continue reading →

Inman Tech Review: JetClosing is fueling mobile adoption of digital title and escrow

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Maybe it feels to some that such a light, easy product can’t handle the financial and metaphorical weight of a closing, but JetClosing is an app that proves otherwise. Continue reading →

The Real Word: Is New York City making a comeback?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the demand for office space, the end to the NYC exodus and The Smith Group’s new listing video. Continue reading →