Tag Archives: Opinion

A decade of social media marketing: The good, the bad and the ugly

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When I was with a big box at the advent of social media, the higher-ups seemed to tolerate my blog, but they strongly suggested that I “get my nose out of that laptop and go out and meet people.” My how things have changed. Continue reading →

8 real estate myths that need to be busted for good

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What consumers think they know about the real estate industry creates false perceptions of a profession that is often surrounded by damaging assumptions. Make it your mission to debunk these consumer-held falsehoods. Continue reading →

Pocket listings are bad for consumers — period

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The MLS functions because of bilateral cooperation and compensation. You have to “pay to play,” and you pay by providing your listings. You can’t just take from the MLS without giving back. Continue reading →

Smart-home tech for agents: Lutron smart dimmers vs. Philips Hue lighting system

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In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they’ll talk about smart dimmers versus lighting systems. Continue reading →

‘Being tardy’ and 6 other ways real estate agents annoy clients

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If you’ve ever sensed annoyance, anger or frustration in your real estate client, you might be guilty of one of the following seven traits. Continue reading →

‘Being tardy’ and 6 other ways real estate agents annoy clients

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If you’ve ever sensed annoyance, anger or frustration in your real estate client, you might be guilty of one of the following seven traits. Continue reading →

When should you refinance and invest in additional properties

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Many real estate markets in the U.S. are in prime positions for refinancing a rental property to be able to invest in additional properties. But, how do you know if you should refinance or continue with your current mortgage? It’s all about the r… Continue reading →

When should you refinance and invest in additional properties

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Many real estate markets in the U.S. are in prime positions for refinancing a rental property to be able to invest in additional properties. But, how do you know if you should refinance or continue with your current mortgage? It’s all about the r… Continue reading →

5 text messages to restart a conversation with clients

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How can you use smart text messaging to help you connect with a lead or client who has chilled? Here are some reader favorites to help you get back in the flow of communication. Continue reading →