Tag Archives: Opinion

Want your own TV channel? Smart TV Marketing is here

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Smart TV Marketing can give real estate agents their own channel on web-connected televisions, next to channels like HBO GO, Amazon and Netflix. Continue reading →

Why all agents need to understand situational awareness

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September is Realtor Safety Month. One of the single most important aspects of ensuring that you’re safe is being situationally aware. Situational awareness is simply having a heightened awareness of your situation and surroundings. Here’s what happene… Continue reading →

How serious are Zillow and Redfin about iBuying?

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Zillow’s entry was in part a response to an existential threat to its business model, and much of the value it might derive is not from buying and selling houses at all, but rather by generating valuable seller leads. Which begs the question: How serio… Continue reading →

How will a trade war impact the US?

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Central banks can see this coming, underway in several places. But they have another problem: very little room to cut rates, and desperately frightened of the “zero bound.” Thus a continuous argument worthy of Monty Python: Do we fire our limited ammun… Continue reading →

How to help clients plan for a long-distance move

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Moving is hard! And a long distance move — especially one out of state — is exponentially harder. If you have clients considering such a move, be prepared to help guide them through the process using these tips. Continue reading →

New AR tour app from Sparkout raises questions about the tech

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Sparkout has launched an augmented reality real estate tour app for Android users in an increasingly crowded market with decreasing interest. Continue reading →

The Real Word: Are ‘Fixer Upper’ homes harder to sell?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Chip and Joanna Gaines’ “Fixer Upper” is uber popular thanks to HGTV, but it’s also reported that those makeover homes are tough sells. Continue reading →

Why Realtors need a legit apprentice training program

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At its best, being a Realtor is one of the greatest professions. We are business owners and have the opportunity to help people navigate a very stressful situation, usually at transitional times in their lives. Yet the training in our industry is under… Continue reading →