Tag Archives: Opinion

DelPrete: Why real estate tech platforms can’t quit the agent

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The last mile of lead generation, where an agent connects with a client, is what tech can’t recreate on its own, Mike DelPrete argues. Continue reading →

‘Just being boys’: Let’s talk about NAR’s problematic culture

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Trainer and former agent Rachael Hite uses NAR President Kenny Parcell’s own words to illustrate what a toxic work environment is and suggests some solutions to help fix NAR’s issues. NAR members need to stand up and get involved if they want to cleanu… Continue reading →

5 massive NYT takeaways NAR can’t escape

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Debra Kamin’s New York Times exposé details a culture of harassment, intimidation and denial at the National Association of Realtors. Christy Murdock digs into five key takeaways. Continue reading →

NAR’s sexual harassment spin isn’t fooling anyone. Here’s why

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In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading →

Keller Williams’ profit sharing move shouldn’t come as a surprise

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People are pointing fingers and raising hell over KW’s recent profit share announcement, writes broker Troy Palmquist. But why is everyone so surprised? Continue reading →

What’s next if NAR loses those bombshell lawsuits?

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The most explosive damage to the National Association of Realtors and the overall industry will result if the defendants lose one or both so-called bombshell lawsuits. Author and trainer Nancy Ross breaks down the possible repercussions. Continue reading →

Get up to speed on programs that help seniors stay in their homes

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Not every senior adult is ready to put their house up for sale, writes broker Teresa Boardman. Rather than trying to turn them into listings, it’s time for real estate professionals to reach out to senior homeowners with a helping hand. Continue reading →

The Fed, the market and memories of the global financial crisis

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While naysayers and doomsdayers compare today’s real estate market to 2008, the numbers tell a very different economic story, writes marketing expert Chris Drayer. Continue reading →

Facebook referral groups are a joke. Here’s how to improve them

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Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading →

An economist’s take on housing prices, affordability, opportunity

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Windermere Chief Economist Matthew Gardner looks at the latest numbers and the markets that still offer affordable options. Continue reading →