As every industry faces disruptive technologies, the same steps are inevitably taken in each that always lead to the same outcome: The incumbents fail to embrace change quickly enough and are displaced. Continue reading
Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading
Brokers across the nation have agents who are very unhappy about one thing: falling co-op commissions. With an increasing number of alternative brokerage models, commission splits are changing. Continue reading
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: What are some of the game-changing things you can do to make your marketing and reputa… Continue reading
Have you ever encountered a “dragon” in one of your deals? They come in many different varieties — the persnickety business manager or CPA, the testy attorney, the nit-picking inspector, the appraiser who doesn’t know the area, the helicopter parent an… Continue reading
The Zillow-killer is not at the CEO level, the brokerage level or the national level. It’s not the next big app, a better CRM or automated lead generation. Find out how to truly compete and endure here. Continue reading
In case you missed it, a class action lawsuit was filed with the United States District Court in the Northern District of Illinois on Wednesday, March 6th. Continue reading
These days, sellers can find just about anything they want about buyers online, depending on how deep into that rabbit hole they want to go. It’s our job as agents to prepare our buyer clients for that situation. Here are tips that’ll help your buyers … Continue reading
Buyers can be tricky, and getting them to make a commitment to you can be even trickier. We all know the key to a lasting real estate career is buyer loyalty, but are you effectively achieving this? Here are three things you should be doing to earn the… Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll take a look at the Compass acquisition of popular real estate customer relationship management platform Contactually. Continue reading