Real estate isn’t a piece of cake. So why are we selling that lie?

Why are so many real estate professionals obsessed with messaging that pretends great real estate service is “quick and easy”? According to Compass’s Leonard Steinberg, it’s time to change the narrative. Continue reading

How homebuilders can take the sting out of supply chain woes

The pandemic has presented an unprecedented challenge, and multifamily leaders have been forced to adapt. Michael Zaransky outlines some ways to soften the blow of supply chain issues. Continue reading

5 secrets to stress-free leadership

There’s a lot we can learn from the ancient stoics in order to have a more fulfilling life. Chris Pollinger, “profit whisperer” to leaders in luxury real estate, offers ways to be a better leader. Continue reading

Don’t let inflation break your budget! Fix your spending now

Between inflation and fewer transactions anticipated this year, you may be getting concerned about your finances. The good news is that when you start looking at your expenses, you’ll probably find that there are plenty of places where you can cut enou… Continue reading

How an appraisal gap guarantee can help you land a house

In the current real estate market, buyers need to think outside the box to get a house they love. Bill Gassett offers advice on what to do if there are issues with appraisals. Continue reading

Repeat customers on lock! How this agent achieves a 99.7% repeat client rate

If you’re looking for consistent growth in your business, make sure you are devoting time and effort to the people who already know, like and trust you, says Jimmy Burgess. These relationships are the seeds for future growth. Continue reading

Mortgage is an emerging battleground in real estate: Mike DelPrete

Recent growth and contraction in the mortgage, iBuyer and Power Buyer space have resulted in a reshuffling of the largest businesses aiming to disrupt the industry. Mike DelPrete analyzes the players and the strategies they’re using to create change. Continue reading

9 pieces of content from 1 listing: Ryan Serhant is ready to teach you how

Find out how Ryan Serhant and his team create video magic that drives engagement, sells homes and sets him up for success. Continue reading

Position yourself as knowledge broker for your clients: 2 solid methods

Realtors create challenges for themselves when they fail to learn about their local market. Tom Toole explains how mining local data can make a difference in the way you serve your clients. Continue reading

Own the role of producer: video marketing with Latham Jenkins

Learn how to make your video marketing pop and create a more effective, efficient and meaningful visual story. Wyoming agent Latham Jenkins offers insights and best practices for exceptional listing videos. Continue reading