Why my new URL will end in .realtor or .realestate

As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing. Continue reading

Your city just got ranked. Now put it to work for your business

Buyers are paying attention to “best-of” rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business. Continue reading

Discipline means prioritizing the needs of ‘future you’

Troy Palmquist offers insight to help you focus on what really matters for the future of your business, along with proven tools that get results. Continue reading

The market is short 416K homes for middle-class homebuyers: NAR

After a herky-jerky few years, the housing market is at a major tipping point, according to the National Association of Realtors’ May 2025 Housing and Affordability Report. The report, which is based on NAR and Realtor.com data, revealed the market nee… Continue reading

Southern California MLS teams up with massive CRMLS

The Ventura County Coastal Association of Realtors has contracted with CRMLS to handle a variety of support and technology tasks. Continue reading