Tag Archives: profile of home buyers and sellers

NAR’s new consumer profile shows agents how to thrive in 2026

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Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading →

‘For sale by owner’ homes hit 40-year low. Is it even worth the effort?

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Most homeowners who forego an agent are selling to someone they know, leaving a small group that fends for themselves on the open market, several new reports reveal. Continue reading →

Clients may peek online, but 9 in 10 still turn to an agent: survey

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A recent survey of thousands of buyers and sellers found they overwhelmingly work with agents, even as their attitudes have shifted. Continue reading →