Shay unveils ‘self-representation platform for homebuyers’

The changes to how real estate commissions are advertised and sourced as a result of the National Association of Realtors’ proposed settlement has led to the creation of Shay, an application to help homebuyers avoid the traditional sales model. Continue reading

Tech companies that could smooth out a rough 2024

A number of unique software products have emerged in 2024, which is proving to be a pivotal year for the industry. From AI search to AI sales coaching, a number of innovators have the chance to make waves before the year is out. Continue reading

Lofty acquires real estate CRM company Firepoint

There is a good deal of feature overlap between the Lofty and Firepoint, with both providing the market website creation and content management, AI assistants and lead generation and oversight. However, Lofty ventures into transaction management, omnic… Continue reading

REACH Commercial announces latest proptech class

The seven startups that are part of REACH Commercial’s latest class each promise to advance the way commercial brokerages service the industry, ranging from a green building resource solution to a pro-small business engine to help entrepreneurs own the… Continue reading

Embrace innovation in real estate: A call to action for industry leaders

The future of real estate lies in our industry’s ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes. Continue reading

SentriLock partners with Direct Offer to provide DO AudioTour tools

The deal will put DO AudioTour tools into the hands of more than 500,000 subscribers, allowing agents to deliver market insights and listings to consumers, executives announced Thursday. Continue reading

RealScout becomes LeadingRE’s newest preferred vendor

California-based proptech leader RealScout has become Leading Real Estate Companies of the World’s newest Solutions Group program member, according to an announcement on Wednesday. LeadingRE member brokers who register for a new RealScout account throu… Continue reading

Proptech investment is way down — but these 4 areas still see demand

AI, green building and energy transition, and property and transaction management solutions are still seen as stable investments by VC firms, recent reports show, despite an overall decline in investments in proptech. Continue reading

New release Harvist offers another option for lead farming

The company specifically referenced a pending legal settlement that could lead to a number of changes in the way agents and brokerages make money, saying that the importance of communicating the profession’s value to consumers is paramount. Continue reading