Aisha Chiappetta joins The Agency as VP of strategic growth

Chiappetta has held a number of recruitment and management positions at well-known tech companies over the course of her roughly 17-year career, including at Side and Facebook. Continue reading

Quetzal Grimm leaves Compass to expand The Agency in Silicon Valley

Grimm, who most recently served as a sales manager at Compass, will lead The Agency’s expansion throughout Silicon Valley with offices located in Los Altos, Palo Alto and Woodside. Continue reading

Win ’em over! 7 steps for a fierce listing presentation

Bring your confident self and exceptional service to every client opportunity. From there, follow these steps to devise an effective listing presentation that will have you winning listings like a champ, says The Agency’s Rainy Hake Austin. Continue reading

Considering a boutique brokerage? Look for these 6 things

Boutique is very much a feeling rather than a size, defined by things like high-touch service, impeccable marketing and a superior product. Here’s what to look for if you want to hang your license with a boutique brand. Continue reading

7 marketing ideas you still have time to pull off this holiday season

‘Tis the season to tap into your CRM, let your clients know you’re thinking of them and wish them a happy and healthy holiday. These holiday marketing ideas are fun ways to market yourself and your business while surprising and delighting this holiday … Continue reading

Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading

Want to network like a boss? 5 tips for developing deeper connections

Networking like a boss certainly isn’t easy, but just like any other skill, you can get better at it with lots of practice. Here are a few tried-and-true tips that’ll help you up your relationship-building abilities. Continue reading

5 tips for building your 2022 marketing budget

If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that’ll come in handy. Continue reading

Give clients a standout experience! 5 customer service must-do’s

Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here’s how you can ensure a positive and value-driven buying and selling experience. Continue reading

How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading