How to maintain a boutique feel as your brokerage expands

Growth is great, but a business is only as strong as its foundation. As you scale up, continue to prioritize the things that matter most — your clients, your team and your brand. Continue reading

The Agency 2022 Red Paper: A softening, but still strong market

“The key takeaway is this,” CEO Mauricio Umansky said of this year’s report. “Housing remains a primary investment for the world’s most affluent citizens and a safe hedge against inflation.” Continue reading

Make it count! How to plan your 2023 marketing budget

As the last couple of years have shown us, the only thing we can rely on is change, according to The Agency president Rainy Hake Austin. Clear out some time on the calendar to put the necessary thought into nailing down your marketing budget this year … Continue reading

Reality check! 5 steps to take before setting next year’s goals

As an agent, when it comes to increasing your business in the new year, you need an actionable plan before the year starts if you want to be intentional and strategic about achieving your goals. Continue reading

5 autumnal marketing ideas clients fall for every time

These marketing strategies with an autumn feel help you connect with your leads and clients while deepening your relationship. The Agency’s Rainy Hake Austin offers proven strategies perfect for this time of year. Continue reading

The Agency launches new market in La Jolla, San Diego

Located in La Jolla, the office marks the company’s 63rd location overall and 21st office in the state of California. Continue reading

4 pillars of creating a strong, relevant brand identity

No matter what the industry, product or offering, building a strong, relevant brand is a challenge — and it is not something to take lightly. The Agency’s Rainy Hake Austin outlines four ways to help your brand stand out in a crowd. Continue reading

The Agency finalizes Triplemint acquisition, launches new website

The brokerage also announced the establishment of The Agency Creative Center for its agents, accessible via an internal site to further promote the company’s global expansion. Continue reading

The Agency taps former Compass exec as Los Gatos managing director

Jeff Barnett brings 30 years of real estate experience to his new role as managing director in Los Gatos, California, most recently serving as vice president and managing director at Compass. Continue reading