Retention systems that keep agents loyal (even when opportunity knocks)

Real estate agent retention isn’t about locking people in, coach Verl Workman writes. It’s about building something they don’t want to leave. Continue reading

8 reasons your brokerage needs an agent recognition plan

If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy. Continue reading

Recruiting playbook: How to win agents (and keep them)

ERA President Alex Vidal welcomes recruiting season with tips for finding and keeping your strongest real estate team members. Continue reading

How this brokerage bought out its largest competitor — and kept all the agents onboard

Find out how Kerri Fowler and her team are continuing her great-grandfather’s legacy by leaning into a culture that treats everyone like family. Continue reading

5 top tips for retaining real estate agents in 2025

Want agents to stay? Build a brokerage they’re proud to call home with culture, care and connection at the core, broker-owner Jessica Souza writes. Continue reading