Tag Archives: real estate marketing

Redfin introduces new ‘Redfin Premier’ service for luxury homesellers

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Aimed at sellers of properties worth $1 million or more, Redfin Premier offers full-service marketing with an international reach. Continue reading →

Tech startup AerialSphere launches 360-degree 3D lDX search

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The IDX search is now available in Phoenix and Tucson through a partnership with real estate marketing platform iFoundAgent. Continue reading →

Showcase your local expertise with email marketing

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The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading →

A vendor’s roadmap to reach agents and brokers

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Here on Inman.com, top real estate professionals find guidance and best practices to reach their target market. One of the evergreen precepts of a smart marketing strategy is to take a multi-channel approach, adjusting the message and the means to fit … Continue reading →

The unique loan program (and creative marketing) that drives home sales

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With home prices at record highs, what are today’s 20- and 30-year-olds most interested in? Considering that Gen Z and millennials account for 55% of HGTV’s audience, fixer upper properties are a good bet. Continue reading →

Command deftly delivers on Keller William’s commitment to technology

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KW Command is impressive, a powerful recruiting carrot, and it proves without a doubt that the industry’s best route forward will be mapped from within. Continue reading →

Email marketing isn’t dead. But how you use it might be.

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Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading →

3 ways Homesnap Pro+ will boost your online presence

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Homesnap Pro+ offers a user-friendly way for real estate agents to claim their name online, with three core functions that will make the process of creating a Google Business profile — and benefiting from it — accessible to agents at any “tech” level…. Continue reading →

Are agents taking personal branding too far?

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Today’s real estate agents are grappling with how best to market themselves as well as their properties. Some agents lose focus of the real job while marketing themselves — and that’s a mistake. Here’s why you should never sacrifice your customers’ nee… Continue reading →