In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingl… Continue reading
In real estate, rarely are rankings of people or companies uniform across the board. What algorithms are used? How much do advertising dollars influence the findings? Instead of looking to external sources for validation, how about instead we measure o… Continue reading
Not too long ago, Brad Inman wrote about the role of a marketplace in real estate. He described the influx of polarizing new business models to the industry, highlighting what they meant for consumers and gathering them up under an umbrella term: The i… Continue reading
We’ve made a lot of updates to Homesnap’s technology over the years, but one thing has always remained the same: Everything we build is specifically designed with agents and brokers in mind first because we want to create tools that help them grow thei… Continue reading
When brokerages are going through the software evaluation process, there is usually a bit of tunnel vision around price tag: How much does the program cost to license, and what’s the annual charge to renew? What’s often missing is an evaluation of the … Continue reading
Nest Realty is based in Charlottesville, Va. Founder Jonathan Kauffmann and the team had a specific need: to build critical brand awareness. Continue reading
When it comes time to update apps on your smartphone, you probably don’t think twice about it. Most updates aren’t flashy — they tend to be for minor, unnoticeable enhancements. The all-new Homesnap Pro, however, isn’t your average app update. Continue reading
In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Continue reading
Good recruiters and franchise owners know that recruiting real estate professionals is not a one-size-fits-all game. Agents choose their home offices based on a number of factors that mean the most to them. The trick is figuring out what the combinatio… Continue reading
As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading