How to build a powerful personal brand to attract and retain clients
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
Demonstrate your expertise, be clear about who you want to work with, and be authentically yourself to create a lasting personal brand, Derek Carlson writes. Continue reading
An agent’s single-minded focus on commission only can bring chaos to a brokerage, managing broker Derek Carlson writes. Here’s what to watch for when you’re recruiting top talent. Continue reading
Real estate professionals often feel like closing a deal signals the end of the process, Kevelyn Guzman writes, but the post-closing relationship is where reputation, referrals and repeat business are born. Continue reading
Find out how this broker and innovator helps agents build “legacy businesses” through efficient scaling, increased profitability and resilient, service-centered practices. Continue reading
As marketing budgets shrink, we want to know how you’re maximizing the power of your past clients and sphere of influence. Continue reading
Even in a changing market, consumers have life events prompting them to transact. Successful agents and teams who have nurtured their database will be in the right place at the right time. Continue reading
There are many non-negotiables that today’s discerning real estate consumers are demanding from their full-service agents. They expect them to operate ethically and, ideally, for them to provide as much of a one-stop-shop service as possible with a wea… Continue reading
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, Raleigh, North Carolina’s Shawn Britt has learned to roll with the changes, whether it’s a career cha… Continue reading