Are you truly a market pro? 3 ways to stand out in a sea of agent ‘experts’

When everyone in the room states they are a top market expert, how can you stand out? Atman Real Estate CEO (and expert in her own right) Victoria Kennedy has three ways to elevate your public profile and edge above your competition. Continue reading

Be transparent: How to have the commission conversation

At the heart of the ongoing DOJ-NAR saga is who gets paid and how in a transaction — and how the consumer is educated about it. Broker-owner Gavin Payne says agents should “attack the gorilla in the room on every appointment.” Here are some key talking… Continue reading

Real estate agent in hot water over costly missing apostrophe

Anthony Zadravic if faced with up to $250,000 in court fees after he failed to place a crucial apostrophe in a Facebook post bashing his former employee. Continue reading

3 tips for breaking into the luxury real estate market

Confidence is key if you’re in the business of buying and selling real estate, and it’s especially crucial if you’re trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few. Continue reading

10 tips that can save your business’ online reputation

As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

9 tips for getting in good with local listing agents

Being an agent others trust and like to work with is a reputation you earn over time. If you’re new in the field, there are a few things you can do to develop those helpful ties, showcase your professionalism and cultivate a network you’ll rely on time… Continue reading

Dollars and sense: 10 things financially smart agents already know

In this recurring column on all things agent and broker finance, Jack Gross explains why establishing financially savvy habits starts with self-awareness and how he learned that the hard way. Continue reading