Keller Williams opens Command platform to 3rd-party developers

After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command’s app store, KW Marketplace. Continue reading

Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them

Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations. Continue reading

NAR highlights unseen work of Realtors in new ad campaign

The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading

How to get off the feast-or-famine real estate roller coaster

Commit to these lead generation, nurture and conversion frameworks for the next 90 days, and you won’t just feel busier, Jimmy Burgess writes. You’ll feel balanced. Continue reading

ChatGPT and Meta redraw the lines of reach and control

AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading

Supreme Court calls Trump tariffs unconstitutional. What now?

The real estate industry has survived recessions, financial crises, pandemic shutdowns and rate spikes, Darryl Davis writes. A commitment to being genuinely useful to the people you serve, regardless of what the market is doing, is the reason. Continue reading

Zillow moves to quash Flex class-action lawsuit

In the motion to dismiss, Zillow claimed the plaintiffs failed to provide proof of consumer deception, inflated commission costs or that Flex agents forced buyers to get Zillow Home Loans. Continue reading

Why Opendoor is suddenly lighting up real estate social media

Opendoor is surging on real estate X thanks to a credible comeback narrative, an unusually candid CEO and earnings calls treated like viral content. Continue reading

Approval of Compass-Anywhere merger ‘raises questions about corruption’ at AG’s office: Senator

A letter addressed to U.S. Attorney General Pamela Bondi and signed by 18 members of Congress asks for more information about the DOJ’s review of the merger, which it says was cleared “under extraordinarily questionable circumstances.” Continue reading

Compass rewards listing agents with new lead and referral program

Through the program, Compass listing agents will receive a 10 percent referral when they send inquiries on their listing from Compass.com to other Compass agents, Inman has learned. Continue reading