Say it ain’t so: The 2 toughest things to say to clients

Throughout my real estate career, I’ve found there are two small phrases that are at the same time both the most powerful — and the most difficult — words you can say to a client. Continue reading

How to suss out the ‘looky-loos’ from actual prospects

As agents, we often have to deal with insincere people who are not serious about purchasing or selling properties. Here’s how to spot them and prevent them from wasting your precious time. Continue reading

WATCH: How to build brand awareness for $2 a day

During Inman Connect Las Vegas, the founder and CEO of Shred Media shared a cost-effective Facebook ad strategy to build brand awareness for just $2 per day. Continue reading

WATCH: The ‘single most important thing’ you can do to grow your client list

Ready to grow your subscriber list? At Inman Connect Las Vegas, Grant Wise shares tips on how to make your life easier and ramp up your business by leveraging automation platforms. Continue reading

NAR calls for improvements to the qualified mortgage rule

The National Association of Realtors is calling on the Consumer Finance Protection Bureau to improve the qualified mortgage definition and government-sponsored entity patch, as well as support an extension before figuring out the long term solution. Continue reading

Trump Administration cites housing regulations as major source of homelessness crisis

A new White House report on homelessness says that overregulation and other factors have led to hundreds of thousands of people living on the street. Continue reading

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading

Dear Marketing Mastermind: Do hashtags matter?

In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: Are you confused by the hows and whys of hashtags on social media? It’s my most-requested topic… Continue reading