Talkin’ ’bout my generation: How to market to your client’s stage in life

Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading

Baird & Warner partners with Buyside to display buyer data

Website integration with Buyside lets Chicagoland brokerage Baird & Warner serve up detailed buyer stats to potentially reel in more listings. Continue reading

Apartment managers accused of hiding Facebook ads from elderly

The lawsuit claims seven apartment management companies hid ads from older renters in the Washington, D.C., metro area. Continue reading

Tax on Uber, Lyft in Seattle would fund affordable housing projects

Seattle Mayor Jenny Durkan has proposed a 51 cent tax on Uber and Lyft rides to fund 500 affordable housing projects over the next five years. Continue reading

WATCH: How to create a compelling experience for your clients through marketing

From prospecting new listings to holding open houses or client appreciation events, creating an experience for your customer has never been more important. At Inman Connect Las Vegas, two experience experts talked about how you can apply this practice … Continue reading

WATCH: How to increase engagement and build community

Realtors Michele Bellisari and Sue “Pinky” Benson shared their video expertise with the Inman Connect Las Vegas crowd to help agents build their brands through intentional engagement. Continue reading

WATCH: How to generate solid leads on Instagram

Jason Cassity, a Realtor with Compass, shared a handful of tactics at Inman Connect Las Vegas that will help you leverage Instagram to grow your business. Continue reading

Quit complaining about clients! They’re frustrated, too

Instead of complaining about clients, be the one who educates them, provides information and holds their hand when necessary — and please answer the damn phone. Continue reading