7 open house pointers that’ll get you more traffic

In a busy market full of smart consumers, you only have a short window to grab buyers’ attention and get them into your open house. Here are some crucial tips for getting buyers in the door and keeping them long enough to fall in love with the home. Continue reading

When lenders reject US veterans, who you gonna call?

NewDay USA has encountered controversy in its time doing business, but some brokers say that it can help veterans with traditionally low credit scores land reasonable loans. Veterans should just make sure that they enter the agreements with their eyes … Continue reading

Gary Keller, KW training scripts called out in commission lawsuit

The lawsuit alleges that the National Association of Realtors (NAR), Realogy Holdings Corp., Keller Williams Realty, RE/MAX LLC, HomeServices of America Inc. and HomeServices subsidiaries BHH Affiliates LLC, HSF Affiliates LLC, and The Long & Fost… Continue reading

NAR’s tech accelerator REACH goes global

REACH — which first launched in 2013 and is part of NAR’s Second Century Ventures investment fund — has worked with dozens of companies over the years including House Canary, BoxBrownie and BombBomb. The goal is to provide promising new companies with … Continue reading

Lennar partners with SkyNav in mixed-reality marketing

National homebuilder Lennar announced this week that it has partnered with San Francisco-based SkyNav to showcase a Summerville, South Carolina, master-planned community called Summer’s Corner. Continue reading

Chime ‘DAREs’ agents to try its new Facebook ad creation tool

It’s designed to streamline the process of creating Facebook ads and capturing leads for Realtors, so they can tap the social media network for business without spending much time on it, generating Facebook ads for an agent’s listings sourced from the … Continue reading

Latchel raises $2.3M to help property managers handle maintenance requests

Latchel was subsequently designed to be a 24/7 maintenance department for property managers operating at any scale. And today, just over two years since launching, Latchel provides maintenance for about 43,000 units across the U.S. Continue reading

How to use direct mail to find off-market homes

The ability to find off-market homes is truly invaluable. As an agent, you’ll be able to win listings without worrying about competition and show buyers homes they can’t find anywhere else. Find out how Gary Boomershine uses the six M’s of direct mail … Continue reading

Remember manifestos? Here’s why it’s time to bring them back

You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. … Continue reading