Prospector, networker, converter, marketer: What’s your strength?

Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading

Lesson Learned: Get out of your comfort zone, and lather, rinse, repeat

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, it’s Northern Virginia broker Karen Wenner Cooper. Continue reading

You’re fired! 10 tips to prevent clients from giving you the ax

To help you avoid the nightmare of getting fired, we’ve compiled a list of 10 commonly overlooked situations that can frustrate clients and lead them to sever your relationship and how to handle them. Continue reading

Airbnb eyes commercial buildings in new partnership

Airbnb is working to launch a new hospitality service that will give short-term renters access to spaces in commercial buildings in New York City. Continue reading

Broker sues Sotheby’s rival for ‘cybersquatting,’ theft of name

If you’ve got a name that’s synonymous with your business, it might be a good idea to buy it as a domain name — if only to keep it away from your rivals. Continue reading

The Real Word: Should RE/MAX buy Redfin?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, RE/MAX and Redfin are partnering up, and some think it’s just a matter of time before the bigger brokerage buys Redfin. Continue reading

Chatbot inventor offers behind-the-scenes look at tech

Austin, Texas-based inventor Michael Butcher designed a bot originally intended to help restaurants, auto mechanics and nail salons follow up with leads — but it turned into something more when he was asked by a real estate agent friend to develop an i… Continue reading

10 steps for creating a phenomenal buying experience

In an age where you have so much information literally at your fingertips, why do buyers still need a buyer’s agent? Your client experience is where your value lies. It’s yours to prove. Continue reading