Is your business April foolproof? Ask yourself these 5 questions

The key to making your business goals in 2019 is making sure you’re on track along the way. As the second quarter begins, ask yourself these questions, and answer honestly. Then retool if need be to stay on track the rest of the year. Continue reading

7 trust-building social media hacks

To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading

What agents are saying about Zillow’s self-guided home tours

A week after Zillow announced “Tour it Now,” agents lambasted the company’s moves to establish dominance in the iBuyer space. Continue reading

Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading

Big NYC brokerage strikes social media marketing partnership

Warburg Realty has embarked on a new partnership that will enable it to execute targeted social media advertising for all of its listings. Continue reading

Agents see growing demand as mortgage rates plummet

Like an avalanche growing larger as it tumbles down a mountain, agents are seeing swelling demand from buyers as mortgage interest rates plummet. Continue reading

How real estate agents can use bridge loans to close more deals

If you work in a hot market, you might need to create additional opportunities to help your clients compete — and for a variety of difficult buyer scenarios, bridge loans might be the perfect answer, creating more options and more leverage to get your … Continue reading

4 ways to personalize your service using your CRM

How many contacts are actually eager to hear from you? Unless you’re really putting thought into your client touches, that number is probably much lower than you’d hope for. Not to worry – here are four ways to get back on track with client touches wit… Continue reading