Why mortgage brokers are our industry’s Cinderella story

After the housing market crash of 2008, mortgage brokers’ market share dropped to less than 10 percent. Today, their market share is back up to 17 percent — the highest it’s been in almost a decade. A lot of hard work has gone into this upward climb, a… Continue reading

What Kim Kardashian can teach you about social media

With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading

Are you making these 3 career-ruining mistakes?

How do you succeed in real estate? The answer to that is varied and highly individualized. However, there are certainly mistakes that will chip away at your ability to achieve success. Here are active measures you can take to avoid failing as an agent. Continue reading

All of the ‘Selling Sunset’ agents, explained

Chrishell Hartley, Maya Vander, Mary Fitzgerald, Christine Quinn and Heather Young are starring in Netflix’s latest real estate show, Selling Sunset. Continue reading

Zillow accused of allowing housing discrimination in listings

An enterprising Twitter user noticed over the weekend that Zillow’s listings portal is populated with listings that specifically mention race, including phrases like, “no blacks near me,” and “I will not rent to other ethnicities other than caucasian s… Continue reading

Realty One Group embarks on social media training partnership

Katie Lance will now be sharing her social media strategies with Realty One Group agents as part of a new partnership, announced Monday. Continue reading

Lesson Learned: Don’t let ego get in the way of learning

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, coach, trainer and Florida Realtors faculty member Angela Territo. Continue reading

5 things our clients don’t realize we do to EARN commission

A vast majority of today’s consumers believe that selling real estate is an easy business — and that they can get all the information they need from Zillow. Sadly, these people are seriously mistaken. Next time someone doubts your worth as an agent, sh… Continue reading

How to leverage the one thing every listing has — the address

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading