Tag Archives: Select

Keller Williams slashes nearly 11,000 agents in ‘ghost’ purge

By | | Uncategorized
Comments Off on Keller Williams slashes nearly 11,000 agents in ‘ghost’ purge

Keller Williams company-wide purge of, “ghost agents” immediately dropped the franchisor’s agent count by nearly 11,000, according to company earnings. Continue reading →

5 unique marketing features that luxury brands nail

By | | Uncategorized
Comments Off on 5 unique marketing features that luxury brands nail

Luxury real estate brands excel in sophisticated branding, marketing and copy writing. Here are five ideas that real estate businesses looking to scale in 2019 can learn from luxe brands. Continue reading →

Why you shouldn’t fear losing the real estate deal

By | | Uncategorized
Comments Off on Why you shouldn’t fear losing the real estate deal

Most agents will agree that losing a deal they’ve worked hard to put together is never fun. Sometimes though, it can almost feel like a higher power is at work and a failed deal can truly save the day. Here are three examples of how it can all work out… Continue reading →

Why today’s buyers will win the long-term game — even after a market shift

By | | Uncategorized
Comments Off on Why today’s buyers will win the long-term game — even after a market shift

In this tale of two homebuyers — one who sold at the bottom of the market, and one who bought — we look at what happens when a homebuyer decides to play the long-term game and why we must teach our clients the long-term benefits of owning a home and lo… Continue reading →

The befuddled state of today’s real estate technology

By | | Uncategorized
Comments Off on The befuddled state of today’s real estate technology

There’s much hype about technology in the real estate industry, but are real estate agents even using the technology available to them properly? Does the use of technology result in more sales? Will the company with the best technology win? And if so, … Continue reading →

WATCH: The anatomy of a solid marketing plan

By | | Uncategorized
Comments Off on WATCH: The anatomy of a solid marketing plan

As an agent, marketing is almost always playing on a loop in the back of your mind, which makes sense as bringing in business directly feeds your bottom line. In this video, Molly McKinley and Valerie Garcia outline how to create a successful marketing… Continue reading →

Former franchise sues RE/MAX Integra over ‘predatory recruiting’

By | | Uncategorized
Comments Off on Former franchise sues RE/MAX Integra over ‘predatory recruiting’

Leading Edge Real Estate, a Boston indie that split from RE/MAX Integra is suing its former franchisor for what it’s calling a “predatory recruiting” campaign in violation of franchise agreements, in the wake of the divorce. Continue reading →

WATCH: How I built my real estate team

By | | Uncategorized
Comments Off on WATCH: How I built my real estate team

All teams have to start from square one. Hear from successful team leaders, moderator Kris Lindahl, Rachel Adams Lee, Jeremy Stein and Daniel Beer, as they reflect back on what they did early on to set up their teams for success. Continue reading →

Moneyball: How Realogy deploys AI to gain a recruiting advantage

By | | Uncategorized
Comments Off on Moneyball: How Realogy deploys AI to gain a recruiting advantage

With 2 million transaction records ingested every quarter, Realogy has a stark advantage over its competitors in the form of a robust data trove it uses to sharpen agent recruiting, company CEO Ryan Schneider said during a presentation Wednesday in New… Continue reading →