HouseCanary launches portal, raising questions over listing data

HouseCanary has launched a new listing portal, though it has left some multiple listing services confused about how their data landed on the site. Continue reading

3 tweaks that’ll boost your brand in a saturated market

As a real estate agent, you must distinguish yourself from others and show prospects exactly why they should choose you over another agent. This can be a challenge, but it’s definitely not impossible — and here’s how to do it by tweaking three things y… Continue reading

The 7 deadly sins of real estate brand building

Have you committed one of these seven deadly sins? Real estate branding experts Tonya Eberhart and Michael Carr of BrandFace discuss these mistakes so that you can avoid committing them while building your brand. Continue reading

How to recover and reinvest after an earthquake

Nick Giovacchini of San Francisco-based real estate investment firm AlphaFlow and Stuart Ryland of Sedgwick Claims Management discuss the impacts and coverage associated with earthquakes and how real estate professionals can better advise and assist cl… Continue reading

5 things to remember when working with LGBT clients

Homeownership rates among LGBTs are only at 49 percent compared to the overall 64 percent. To get to a point of equality, the Realtor community will need to continue to be inclusionary and welcoming. Here are some helpful hints when working with LGBT c… Continue reading

LionDesk’s suite of tools now available to CRMLS members

As part of the ongoing effort to serve its 96,000 members, California Regional MLS (CRMLS), the nation’s largest, has established a relationship with LionDesk, a popular customer relationship platform for real estate agents. Continue reading

Is ‘coming soon’ marketing a waste of time?

Do “coming soon” signs work, or are they just a waste of time? Hear how Dustin Fox, a D.C. agent with $40 million in annual sales, uses pre-listing marketing campaigns to get a big chunk of business. Continue reading

6 tips for taking your personal brand to the next level

Gary Vaynerchuk encourages people to be transparent and to tell stories — but he also says that to break through the noise, you need to “think like a media company.” This works for some agents, but others can benefit more from creating memorable experi… Continue reading