15% of homebuyers ‘ghosted’ homesellers in September

As Halloween draws near and our minds become preoccupied with witches, wraiths and suddenly seized souls, homesellers are focused on another horror: the growing number of homebuyers backing out of the market. Continue reading

Realtor.com CMO says the future of search is ‘conversational’

In an exclusive interview with Inman, Mickey Neuberger shares early insights from the portal’s new natural language search feature and AI’s part in Realtor.com’s tech blueprint. Continue reading

What Zillow’s Matterport fallout means for agents like you

While Zillow and CoStar are fighting (again), broker Holly Brink writes, agents still have to market their listings. Here’s what this move means and what you should do now to protect your business Continue reading

Want more buyers? Choose a mortgage advisor, not a loan officer

Rick Guerrero sits down with coach Tim Braheem to break down how the role of mortgage professional is evolving and discuss why today’s buyers need more than a paper-pusher. Continue reading

These 2 AI changes are poised to impact your real estate business

Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes. Continue reading

HomeSmart and Lower partnering on marketing, tech and mortgages

The agreement comes on heels of Lower’s acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers. Continue reading

Homes.com hit with lawsuit over monetization of CRMLS data

Homes.com will lose access to the CRMLS data feed on Nov. 1. REcore Solutions says the portal monetized listings without paying an agreed upon fee for the data. Continue reading

Realtor.com sued for copyright over attempt to capitalize on Taylor Swift engagement hype

A Kansas City photographer sued NAR and Realtor.com’s parent company for publishing her copyrighted photos of Travis Kelce’s estate without her permission. Continue reading

NAR weighs in on Zillow’s new ChatGPT integration

Without specifically saying whether or not the integration violated any IDX license agreements with multiple listing services, NAR said that each individual MLS should assess its own agreement with Zillow to ensure compliance. Continue reading

Mauricio Umansky on how to survive Compass-Anywhere

The Compass-Anywhere deal will change real estate, but in chaos, there’s opportunity, The Agency’s Mauricio Umansky writes. Success in this new era will depend on these three things. Continue reading