Forget ‘write me a post’: Use AI to build better client relationships

Agents are getting AI backwards, writes contributor Bernice Ross. They need to start with old-fashioned interviews before asking AI to write generic prompts for their business. Continue reading

How to write a real estate case study that wins clients

Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction. Continue reading

8 tips for maximizing a listing’s square footage as an agent

Agents can help sellers get the most value for their property by presenting a sleek, appealing home that’s optimized every single square foot of space, Clever’s Luke Babich writes. Continue reading

Here’s how to talk with sellers now about buyers and commissions

The easiest way to stay on the right side of the current legal and regulatory changes is to subscribe to them in both letter and spirit, team leader Carl Medford writes. Continue reading

With fewer million-dollar homes, is luxury OK? The Real Word

This week, hosts Byron Lazine and Nicole White are talking about the luxury market, seller’s biggest regrets and the importance of technology for agents this year. Continue reading

Don’t leave money on the table: 3 tips for listing agents in a cooling market

Lady luck has nothing to do with that stellar price that smart agents snag for their sellers. Listing expert Julie Busby offers sound advice on how she gets top dollar for her clients even in a cooling market. Continue reading

Use seller leasebacks to give your clients more options

Providing creative solutions to buyers and sellers, such as leasebacks, is a tangible way to add value and create opportunities, according to team leader Julie Busby. Sellers on the fence about selling are much more willing to try if they understand al… Continue reading

Unexpected repairs leave many homebuyers with regret: survey

One in three homeowners in a recent HomeAdvisor survey say they regretted their purchase after paying for repairs left unfixed by the seller. Continue reading

10 must-do sale preparation tasks — regardless of market

Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers. Continue reading

How to help clients plan for a long-distance move

Moving is hard! And a long distance move — especially one out of state — is exponentially harder. If you have clients considering such a move, be prepared to help guide them through the process using these tips. Continue reading