Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading
Everything’s coming up roses in the design world, with many interior tastemakers leaning into corals, reds and berries to reflect their emphasis on bold colors inspired by nature. Continue reading
Whether you’ve always hated cold calling or never started in the first place, these ideas from social media strategist Michelle Berman-Mickel, will help you lead gen on Instagram instead. Continue reading
Although cold calling has traditionally been used as the leading sales prospecting approach, alternative strategies often yield better outcomes in today’s business landscape. Marketing expert Diana Zaya shares lead gen ideas to take you beyond the phon… Continue reading
These 12 principles can act as guideposts and mile markers to measure your forward progress, writes mega-team leader Carl Medford. Do not take shortcuts. Continue reading
Whether you love or hate depictions of real estate agents in books, TV shows and movies, we all have our favorites. Who’s yours? Continue reading
As the ADU trend continues to gain traction, Kendyl Young’s role in equipping agents with the tools they need to navigate this new landscape is vital. Brandon Doyle talks to her about how she’s helping to educate agents on this niche. Continue reading
Find out how Palm Beach agent Daniel Ekerold learned to focus more on the service provided so that the ROI could take care of itself. Continue reading
Atlanta broker-owner Amy McCoy joins Dr. Lee Davenport for a discussion of community advocacy and housing equity. Continue reading
Merch isn’t just for rock bands and YouTubers. DOORA Properties Creative Director Janet Pozos shares strategies for creating an on-demand product line to promote your real estate business. Continue reading