Stay, go or boomerang? 5 tips for agents planning a switch

Stay, go or go back? When you’re not content with your real estate brokerage, it can be tough to make the choice. Here, The Agency’s Farah Levi gives guidance on things to consider before making a major move. Continue reading

How to create an email newsletter that cuts through the noise 

A well-designed email with meaningful content helps to build your brand while you generate and nurture leads, writes broker Eric Bramlett. It’s an incredibly effective, efficient and affordable way to reach your SOI and local market. Continue reading

‘I wouldn’t want you to live here’: 9 fair housing violations to avoid

Prevent being canceled, fined or jailed by understanding fair housing laws and regulations and avoiding violations. Dr. Lee Davenport helps you check yourself. Continue reading

Why stop there? Here are 13 more safety fields NAR could add

While NAR plans to add new checkboxes for agent safety, they’re leaving out some of the most common (and messy) hazards that agents face, writes broker Teresa Boardman. Continue reading

Economist explains that controversial FHFA fee change

There’s been a lot of talk about the FHFA’s fee increase, but economist Matthew Gardner thinks that, for the most part, it’s much ado about nothing. Continue reading

3 keys for turning Instagram into a sales funnel

You can increase brand awareness and make genuine connections when you use Instagram to generate and nurture leads, writes Michelle Berman-Mickel. Here’s how to put its power to work for your real estate business. Continue reading

AI on the go: The new ChatGPT iOS app is finally here

According to social media expert Katie Lance, OpenAI has unveiled its official iOS application for ChatGPT, the company’s AI chatbot, allowing you to create content while you’re out and about. Continue reading

Fannie Mae’s latest outlook is grim. 6 ways agents can beat the odds

There’s always a way that agents can position themselves for changing marketing conditions, and brokers can facilitate that process, according to broker owners Bridget Gilbert and Laura Garner. Continue reading