Meet Alex 4o: The new, powerful AI business partner agents need

The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest enhancements. Continue reading

How are you preparing for upcoming industry changes? Pulse

With settlement approvals and impending rule changes, we’re wondering, what steps are you taking (if any) to get ready? Continue reading

5 real estate marketing campaigns that don’t cost a thing

Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas. Continue reading

A blueprint for building a growth-oriented real estate team

It is crucial to put together the right team to keep growth going strong in today’s real estate world. Here’s how The Agency’s Tara Scholl-Gettles did it. Continue reading

2024 will be the year of the automated agent

Stop worrying that AI will replace you, MoxiWorks’ York Baur writes. Start learning to use technology to your advantage by automating low ROI tasks. Continue reading

10 answers to the questions confused sellers are asking now

The changing real estate landscape and media misinformation are creating confusion for homesellers. Mega-team leader Carl Medford lays out the facts so that you can educate your clients. Continue reading

Getting loud about my heritage has shaped my life and career

Celebrate AAPI month with Atlanta team leader Amy Tep by taking the time to understand the many different types of people who are part of the AAPI community. Continue reading

Avoid these top 5 rookie mistakes in real estate marketing

From neglecting digital platforms to disregarding personal branding, Side’s Manny Solis writes, here are five critical rookie mistakes that often derail real estate marketing campaigns. Continue reading

Your essential marketing toolkit for a post-NAR settlement landscape

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results. Continue reading

This Mother’s Day, author Martha Melendez reflects on her mom

Author, HGTV guest and Engel & Völkers’ Martha Melendez shares how her mother’s vision for her has shaped her life and led to her accomplishments. Continue reading