5 easy ways to stay in your lane during a transaction

Stop trying to be all things to your clients, broker Joseph Santini writes. Focus on the things that fall within your purview and direct traffic as needed on your transactions. Continue reading

Here’s why specialization matters for buyer’s agents

Developing areas of specialization enhances service, efficiency, and effectiveness and results in greater professional success for both teams and individual agents, coach Verl Workman writes. Continue reading

Embrace innovation in real estate: A call to action for industry leaders

The future of real estate lies in our industry’s ability to innovate, adapt and align our brands with the evolving market landscape, PR and marketing expert Molly McKinley writes. Continue reading

Local MLSs are doomed. The case for data consolidation in real estate

The thing holding many local MLSs in place is a desire for power and control rather than seeking the best for real estate agents and brokers, writes Mainframe Real Estate founder Sean Frank. Continue reading

How I secured a Soho penthouse for clients after a 4-day search

In this luxury case study, learn how The Agency’s Daniel Blatman overcame multiple offers and a short timeline to help his clients meet their goals. Continue reading

5 tips for advertising rentals through portals and social media

RentRedi’s Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms. Continue reading

Can you hear me now? Why your clients miss 50% of what you say

Less talk, and more listening. Inman contributing writer Rachael Hite shares the real reason your transactions turn topsy turvy — and why it has everything to do with what’s lost in translation. Continue reading

5 losing strategies that will ruin team relationships 

Running a team is like leading a family, team leader Carl Medford writes. It takes concerted efforts to keep relationships intact and functioning in a healthy way. Continue reading