Seeing fewer leads? Time to re-engage your direct mail marketing

It looks like we need to get back to doing what we used to do to sell homes and find buyers, like staging, in-person tours, and yes, even direct mail. Continue reading

Homebuilder sentiment takes a nosedive: The Real Word

This week, Byron Lazine and Nicole White discuss a downturn in homebuilder sentiment and truths agents should acknowledge in a market shift. Continue reading

How to unleash ‘The Power of One More’

Is it possible something as insignificant as one more activity could be the difference between having an average business and an extremely successful business? According to Jimmy Burgess, the answer is a resounding “Yes.” Continue reading

Broker Spotlight: Melissa Zavala, Broadpoint Poperties

This week the Spotlight shines on Escondido, California’s Melissa Zavala, broker-owner of Broadpoint Properties and the founder of two administrative services companies geared toward the real estate industry. Continue reading

No-code automation hacks that’ll save your sanity

Leverage is no longer just about making hires or starting a team. Stop doing everything yourself and start automating those repetitive daily tasks with no-code shortcuts that really work. Continue reading

Are you conscious? 5 telltale signs of a holistic leader

Want to thrive and grow in any market? According to team leader Adam Hergenrother, when you take on the practice and principles of conscious leadership it becomes a game-changing differentiator. Continue reading

Avoid buyer’s remorse: 10 ways to keep your clients happy before and after the deal

It’s a tough market, but best practices on your part and a confident buyer client are your best allies in facing everyday challenges. Agent Shelley Zavitz offers 10 tips for keeping your buyer feeling good about their purchase. Continue reading

What instantly differentiates a luxury agent? Pulse

This week, we want to know: How can you tell when someone is a luxury agent? Is it their marketing, price point or ZIP code? Continue reading

The search is no exception: How website accessibility impacts blind and disabled consumers

Make your property websites ADA compliant and fully accessible to all visually impaired Americans.  Website accessibility shows everyone that they matter and that their life’s experiences are represented.  Continue reading

Affordable where? Fed efforts to cool the market still don’t create affordable housing

Although the Fed’s move to calm the market is a step in the right direction, it may not ultimately have much effect on affordability. Anthony West outlines the factors that are contributing to ongoing home value increases. Continue reading