7 types of oddball homes — and how to find them

Finding unconventional homes requires a bit more work than looking on the MLS, but once you are known for a niche, clients will start coming to you through referral sources and word of mouth. If oddball homes are an area you want to expand in, here’s w… Continue reading

Can’t get the cat out of your listing? 5 tips for dealing with pet odors

Bad odor is one of the hardest challenges to overcome when selling a home. Find out how to get to the root of the problem and fix it once and for all. Continue reading

Hustle, drive, commitment: How to find the right agents for your team

How can team leaders find talent who will be able to stay the course in 2022? Keller Williams expansion team leader Adam Hergenrother says if you find agents with these raw ingredients, then you can provide the rest for a team win. Continue reading

5 ways indies can recruit competitively in 2022

Ready to grow your business? Find out how your independent brokerage can compete against the industry’s heavy-hitters with these strategies used by six successful indies. Continue reading

5 strategies to increase productivity and profitability in 2022

Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading

Set the stage for 2022: 4 steps to start off on the right foot

While some agents hit the new year running, others seem to be stuck in the mud, repeating the same mistakes from the previous year and going nowhere. Here are four key areas to master for 2022 to get your business going in the right direction. Continue reading

4 non-salesy excuses to call potential sellers

Most agents won’t even bother with circle dialing because they have convinced themselves that it is not worth the effort. Which is exactly why you should jump in on the opportunity. Here are four reasons to pick up the phone now. Continue reading

4 emails every agent should send (and how to do it)

How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you’ll become the local expert they look forward to hearing from. Continue reading

What agents need to know about getting rid of household pests

Agents who are well-versed in the unpleasant — but very necessary — topic of pest and animal control can reassure both buyers and sellers and present them with helpful solutions. Plus, having that knowledge is also a quick way to gain their trust. Continue reading

33 milliseconds to form an impression: 7 tips for making it count

It takes as little as 33 milliseconds for someone to form a first impression of you — so what are you doing to make sure you stand out? Here, top professionals from across the country share how they put their best selves forward. Continue reading