Inman Handbook on realtor.com

Realtor.com keeps innovating and developing as a more relevant and tech-friendly platform. With both a robust website and mobile app, the portal offers almost unlimited potential alongside industry-leading options for optimization and outreach. Here’s … Continue reading

3 major risk types agents need to prepare to mitigate

Real estate professionals face three distinct areas of risk: financial, physical and legal. That’s why you have to always make safety a priority and be prepared to prevent any potential issues before they arise. Here are a few tips. Continue reading

Ever struggle for words? Here’s how to nail client conversations

The authors of “Exactly What to Say for Real Estate Agents” provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways and adds a few suggestions. Continue reading

Lesson Learned: Learn the universal language of R-E-S-P-E-C-T

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how luxury real estate specialist Neal Oates Jr. developed a cutting-edge global brand through good old-fashioned r… Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

Inman Top 5: The biggest stories of the week Aug. 28 – Sept. 3, 2021

Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here’s the Inman Top 5 for the week of Aug. 28 – Sept. 3, 2021. Continue reading

The Real Word: Does listing feedback really matter?

In this edition of The Real Word, Bryon Lazine and Nicole White discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing). Continue reading

Hit replay! 3 social media marketing videos from Inman Connect events

We’ve rounded up some of our top Inman Connect videos from yesteryear. Here’s how to further your social media reach, maximize your profiles and generate leads on Instagram — all on a budget. Continue reading

10 myths agents wish their clients didn’t believe

Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making, it can be especially frustrating for agents to try to detangle, debug and find the right pat… Continue reading

10 tried-and-true prospecting strategies that won’t fail you

Prospecting can be an intimidating task for a lot of agents. However, there’s really no right or wrong way to prospect, and each of us has to choose what works best for our personalities and styles. Here are a few ideas to help you get started. Continue reading