$6M in 4 months: How to use this agent’s free Facebook lead strategy

If you are looking for a source for free leads, don’t miss out on the opportunity that local Facebook Groups offer. Add value, be a valuable resource, and business will follow. Here’s how Realtor Jay Johnson pulled out $6 million in closed sales in his… Continue reading

3 keys to leaving a lasting impression on everyone you meet

Whether you’re meeting with clients or just striking up a conversation with a new contact, first impressions matter. Here are the most valuable tips you’ll need to tap into the best version of yourself — and build strong, lasting relationships. Continue reading

Generate steady leads and referrals: 9 systems you need in place by 2022

Whether you’re brand new to the biz, you’ve just had immense growth this year and are playing catchup, or you’re simply looking for fresh automation ideas, here are nine systems every agent can use for a steady stream of referrals. Continue reading

What agents need to know about double-pane windows 

Having the ability and the vocabulary to discuss different types of windows and knowing about their energy-efficient capabilities is beneficial for real estate agents who are selling both new construction and renovated properties. Here’s what to know. Continue reading

5 harsh realities indies will face in 2022 (and how to combat them)

As we look to finish out 2021, indie brokers need to look at industry trends to get ready to hit the ground running in 2022 and prepare for new challenges. Here are the top five hurdles and how to prepare for them. Continue reading

Should you buy leads? An agent and broker go head-to-head

A veteran agent wants her broker to invest in leads purchased from national services, but her broker views them as active competitors. Is there a happy medium they can achieve? Anthony Askowitz explores this hypothetical situation from both sides of th… Continue reading

Lesson Learned: Have the patience to let your dreams come to fruition

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how NYC’s Richard Wheeler went from nightlife fixture to real estate strategist. Continue reading

5 real estate marketing do’s and don’ts for 2022

In today’s increasingly online world, how do you capture your audience’s attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here’s what you need to know going into 2022. Continue reading

Back to the office? What real estate agents should wear

It’s time to trade in those sweats for “real” clothes. But what constitutes professional attire now? If you’re not sure what the rules are anymore or if you simply want a wardrobe refresh, here are some things to think about so you can stay on the righ… Continue reading

10 tips for a fierce listing presentation from ‘Million Dollar Listing LA’ stars

David Parnes and James Harris put together their top tips for creating a listing presentation that will wow potential sellers and manage their expectations once they make the smart decision and choose you.   Continue reading