It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
Although every person is different, real estate investors typically fit neatly into one of these four avatars. Understanding how they think will help you land them as clients and serve them well. Continue reading
From bidding wars cooling off to Compass, KW and eXp each making news, catch up quickly on the biggest stories of the month, as determined by Inman website visitors. Here’s the Inman Top 10 stories for August 2021. Continue reading
Picking a mentor to help guide you throughout your career — especially as you’re starting out in real estate — can make a world of a difference. If you’re looking around for the right person, here are a few things to consider. Continue reading
Just this month, the U.S. Census Bureau announced it would ask respondents their sexual orientation and gender identity when conducting its Household Pulse Survey. Here’s what the latest report revealed. Continue reading
Looking for a little clarity on the news? Windermere Chief Economist Matthew Gardner dives into recent housing data releases and shares why the market is still far from balanced. Continue reading
Whether it’s a hurricane, flood, tornado, earthquake or fire, it can take years to resolve a major insurance claim and restore a property. Between the wildfires and hurricanes this week, now’s the perfect time to review how to advise clients who suffer… Continue reading
It doesn’t matter how easy it is to provide feedback through technology now — some buyer’s agents are just not going to do it. There isn’t any point in making a big deal out of it. Here’s why. Continue reading
This strategy for reaching out to your brokerage’s past clients is perfect for newbies and agents who are looking to jump-start stalled productivity. There’s never been a better time to take advantage of every opportunity to drive listing and sales lea… Continue reading
Catch up quickly on the biggest stories of the week, as determined by Inman website visitors. Here’s the Inman Top 5 for the week of Aug. 14-20, 2021. Continue reading