4 tips for dealing with buyers’ fears in an overheated market

Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks.  Continue reading

Get ready! 6 seller tasks that can increase a listing’s value

In this fast-paced market, sellers are eager to get their homes sold, but taking time to prepare properly before listing can make all the difference when it comes to selling for top dollar. Here are six things agents should address with their clients b… Continue reading

10 ways your website is failing you — and how to fix them

If your website is done right, it can be a lead-generating machine. If it’s done wrong, it can end up in the “Google graveyard” bringing in no traffic or benefit to you. Here’s how to fix 10 common mistakes. Continue reading

6 video insights that’ll shape your marketing game plan

Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you’re ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips. Continue reading

3 steps for reevaluating your business goals

Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year. Continue reading

Why the EB-5 program is critical to residential real estate

It is critical that the public, the residential and commercial real estate sector, and elected officials across the country understand the EB-5 program’s benefits, the jobs it creates and saves, and the potential it has to buttress the post-COVID econo… Continue reading

Need to dust off your LinkedIn profile? 3 steps for making it pop

If you aren’t on LinkedIn already or haven’t updated your profile in a while, now’s the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections. Continue reading

How smart shades support energy efficiency during summer

Automated window treatments can go a long way in boosting a home’s energy efficiency, keeping homeowners comfortable during every season. With summer quickly approaching, here’s what you should know about smart shades. Continue reading

The Real Word: Is there an end date to the housing shortage?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss the latest on NAR’s controversial address proposal, how long the housing shortage will last and sta… Continue reading

Cost control time: 5 expenses indie brokers must watch closely

Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage. Here’s how. Continue reading