10 must-do sale preparation tasks — regardless of market

Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers. Continue reading

Relationship-first CRM Cloze keeps getting better

Cloze’s latest updates fortify long-term relationships using a unique newsletter builder that cleverly coalesces content automation with agent personalization. Continue reading

Does it really matter where you hang your license? Here’s the truth

A solid agent will be good anywhere. However, the decision of where you hang your license can determine a lot about how you take your business to the next level — and whether you’ll even make it in real estate. Continue reading

How to strengthen your negotiation chops

Sharpening your negotiation skills will ensure you are equipped to represent clients and provide the best possible service. And just like anything else, you’ll need constant practice. Here are a few tips to help you. Continue reading

Forget scripts: Here’s the secret to fruitful listing conversations

There has never been a more critical time to take your communication skills to the next level. Here’s how to connect better with sellers (for the win). Continue reading

The Real Word: What did Zillow’s Q2 earnings report reveal?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a Black real estate agent and his clients who were handcuffed while touring a home, Zillow seeing profits slip and real estate agents paying NCAA athletes.
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Are real estate commissions going down? Not so much

If home prices are at an all-time high, how can we say that commissions are going down? Here’s what agents might not be noticing when it comes to their commission. Continue reading

How inflation has impacted this broker

Inflation can have a deep and lasting impact on housing and the larger economy. Here, one broker steps back to recount what it was like during the 1970s inflation and what’s different now. Continue reading

3 simple tactics for getting your luxury waterfront listing sold

Selling a luxury house that overlooks the water can be lucrative, if you know how to do it right. Here are a few tried-and-true tips to help you promote the benefits of living in a waterfront residence. Continue reading