When there is a huge competition and a surplus of real estate agents, we tend to start fighting each other. Here’s why the concepts of office exclusives, designated agency and double-dipping are a big no-no to this broker. Continue reading
Although the terms “intrinsic” or “extrinsic” may be unfamiliar to most, understanding what they imply will help explain what makes real estate “valuable,” not just expensive — and why being able to identify these elements is essential. Continue reading
Navigating the homebody economy is new for all of us, but success will come when you get back to the basics: Offer something people need, meet them where they are, save them time and money, and design with humans at heart. Continue reading
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use. Continue reading
We believe in training new team members to close the right way while also being available to help out every step of the transaction. Here are a few of the best practices we advise our team members on to help close the deal. Continue reading
Are you harnessing the power of personalized email marketing? This week, Jimmy Mackin shares the scripts and templates agents need for prospecting, setting appointments, boosting their credibility, building buzz and more. Continue reading
With inventory starvation, agents need to explore all possibilities to gain more listings — and FSBOs are ripe for the picking. Here is a novel way to get in front of potential (and actual) FSBOs and rake in the referrals. Continue reading
A real estate team can be the ultimate solution to providing consistent 5-star client experiences — if they’re run effectively. Here are five must-have systems for any service-oriented team. Continue reading
In this listing story, Anthony West shares how confidence and a strong understanding of the market’s inventory are key to your success as a real estate professional. Continue reading
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here’s how we’ve leveraged technology in a way that’s most beneficial to potential tenants. Continue reading