Lesson Learned: Don’t underestimate a ‘small’ deal

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how former pilot Matt Dolan learned that when it comes to real estate, every deal has its own potential. Continue reading

Creating your 2022 marketing plan? 10 tips from a chief marketing officer

If you’re thinking through your marketing plan for next year, CMO Kristen Diamond dishes on how she’s thinking about her real estate marketing plan in 2022 to help you craft yours. Continue reading

12 listing photo crimes agents should never commit

If buyers won’t waste their time coming to see your listing based on the photos, you shouldn’t be wasting your time on those photos either. It’s time to step up your listing marketing game, so avoid these 12 photo faux pas that no agent should ever com… Continue reading

How to use Zillow to grow your business in 2021

Find out how this real estate behemoth has been enhancing its services for agents over the past year, especially in its paid platform, Premier Agent. Then, determine whether Zillow is the right fit for your budget. Continue reading

What real estate agents need to know about dog spas 

At-home pet spas and showers are now a unique (and sought-after) selling point of newer and remodeled properties. Knowing and understanding these trends can help agents stand out to potential clients. Continue reading

Converting leads into listings: How to close the deal

We’ve tapped into the top advice from Inman contributors to bring you this guide to getting the deal — from finding listings and getting your foot in the door for appointments to perfecting your pitch and winning the listing. Continue reading

Inman Top 5: The biggest stories of the week Sept. 18 – 24, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading

The Real Word: Why Evergrande’s $300B debt matters

In this edition of The Real Word, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who’s being sued in $4.8 million transaction, and the paint color that can cool a home better than air-conditioning. Continue reading

7 tips for launching a podcast people want to listen to

A podcast does more than just entertain. When done right, it can communicate real value to your listeners and eventually, turn them into clients and referrals. So, if you want to get in the game of creating a podcast, here are some tips to get you star… Continue reading

4 tips for hooking buyers with your listing video

There are so many tools and strategies agents can take advantage of when it comes to listing videos. “Million Dollar Listing Los Angeles” stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more… Continue reading