Tag Archives: Service

Facebook down! 4 ways to be ready next time

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How did Facebook’s outage affect those industries that run ads and use its reach to empower marketing campaigns? Here’s how the real estate industry can be better prepared next time. Continue reading →

3 tips for setting your 2022 multifamily marketing plan

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The rental landscape has shifted, to say the least, over the past two years. Michael Zaransky, founder and managing principal at private equity real estate firm MZ Capital Partners, shares how his firm is planning its marketing budget for next year. Continue reading →

What agents need to know about rigid foam insulation

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Insulation, when installed properly, can significantly cut down energy costs, reduce noise, keep pests out, waterproof structures and minimize air filtration. Educate yourself on all the options so you can help your clients in their decision-making pr… Continue reading →

Want to be a million-dollar producer? 3 mindset shifts you need to make

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When giving advice about making it in real estate, agents often talk about lead generation, follow-up, working your sphere and other strategies. What they don’t talk about is mindset — an equally important aspect. Here’s how mindset can catapult you to… Continue reading →

The Real Word: Why were iBuyers put on blast on TikTok?

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In this edition of The Real Word, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the “Conjuring” house that’s now on the market. Continue reading →

Agent commissions are headed for a reckoning: 3 things to consider

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The great uncoupling of commissions is coming. Whether it’s government intervention or voluntary innovation, as the DOJ versus NAR battle shows, change will happen in the industry. Consumers are asking for it. Agents and brokers who choose innovation o… Continue reading →

5 tips for setting your 2022 real estate marketing budget

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Expectations are higher than ever, and clients are not going back to the pre-pandemic ways of doing business, which means you need to step up your marketing game. How will you move forward and budget accordingly? The answer lies within your business pl… Continue reading →

Is your online presence on point? Here’s how to find out

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It’s more imperative now than ever to put your best foot forward and optimize all aspects of your online messaging about yourself and your business. Here’s what you need to do to expand your online presence and get the most from your digital marketing … Continue reading →

3 tips for breaking into the luxury real estate market

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Confidence is key if you’re in the business of buying and selling real estate, and it’s especially crucial if you’re trying to break into the high-end market. That said, there are other factors that will help you get your foot in the door. Here are a few. Continue reading →