Avoid these top 5 rookie mistakes in real estate marketing

From neglecting digital platforms to disregarding personal branding, Side’s Manny Solis writes, here are five critical rookie mistakes that often derail real estate marketing campaigns. Continue reading

Your essential marketing toolkit for a post-NAR settlement landscape

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results. Continue reading

This Mother’s Day, author Martha Melendez reflects on her mom

Author, HGTV guest and Engel & Völkers’ Martha Melendez shares how her mother’s vision for her has shaped her life and led to her accomplishments. Continue reading

NAR attempts to reboot its rep at midyear conference: The Download

The National Association of Realtors membership gathered in the nation’s capital to ctrl-alt-del its reputation. Did it work? Continue reading

The freshest business trends agents need to recognize in 2024

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends, Jimmy Burgess writes, you’ll separate yourself from your competition like never before. Continue reading

Man or bear? Viral TikTok trend shows it’s scary to be a woman

Would you rather come across a bear or a man you don’t know in the woods? Rachael Hite unpacks the latest social media trend and what it says about agent safety. Continue reading

8 ways to tackle your craziest, biggest goals

During the process of preparing for his first Ironman, ERA President Alex Vidal learned that, whether it’s a personal or professional goal, aiming high and executing on a detailed plan of attack can help you achieve it. Continue reading

Here’s who sank and who soared in Q1 2024 earnings

Q1 2024’s real estate earnings are in. CoStar and Rocket Mortgage excelled, while RE/MAX and Opendoor face challenges. We’ve compiled the key highlights in one place. Here’s what you might have missed. Continue reading

How diversity can enhance your growth and enrich your business

Diversity is the way of the future, writes The Agency’s Mauricio Umansky. Here, he unpacks the advantages of intentionally building a diverse team for your clients, your agents and your business. Continue reading