AI-enabled deepfakes will drain your client’s bank account

The rise of AI-enabled deepfakes presents a formidable challenge in combating financial fraud, cybersecurity expert Robert Siciliano writes, providing cybercriminals with unprecedented capabilities. Continue reading

Objection-handling scripts for the buyer representation agreement 

If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading

Here’s how to avoid the most-dreaded new agent question

How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross. Continue reading

WATCH: Andy Florance takes aim at ‘Ziltorfin’ business tactics

CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers “bait and switch” business tactics as he addressed criticism about Homes.com’s astronomical website traffic growth during the la… Continue reading

This fun Swedish daily ritual builds better businesses

Have you heard of the Swedish tradition “fika”? Nikki Beauchamp explores how adopting “fika” on the daily can help nurture colleague and client relationships and create a company culture agents (and clients) want to join.
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Here’s what lies ahead for the spring selling market

Trainer and author Bernice Ross talks to market expert Rick Sharga about red flags and opportunities to be found in the upcoming spring real estate market. Continue reading

Landlord accounting tips for a smoother tax season

There are ways to simplify the tax preparation process and stay organized throughout the year, RentRedi CEO Ryan Barone writes, so that when tax time rolls around, it’s smooth. Continue reading

4 common buyer objections and how to resolve them

When buyers express reluctance, they’re not necessarily telling you they don’t want to move forward, Luke Babich writes. Sometimes, they’re asking you to help them move forward. Continue reading

WATCH: OpenAI’s Adam Goldberg on developing AI clarity

A founding member of the company’s go-to-market team, Goldberg outlines what it takes to make ChatGPT and other AI-based platforms work for you and your real estate business. Continue reading