Tag Archives: Service

Guiding homebuyers through the offer’s fine print: Step 5

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In Part 5 of her eight-part series, Cassie Walker Johnson helps you help clients navigate the complexity and detail of the buyer offer. Continue reading →

How the growing buyer power shift is reshaping the real estate market

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The week on The Download: After years of frustration, homebuyers are finally back in the driver’s seat in many markets. Continue reading →

From TikTok to memes, the battle over who shapes culture

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The TikTok Oracle deal, the blurred meanings of memes and new ad benchmarks all reveal how fragile the channels of influence really are. For agents, staying visible means more than posting content; it means understanding who shapes attention, and how q… Continue reading →

Here’s a simple formula for building a healthy, thriving business

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The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work. Continue reading →

How to stop real estate websites from stealing your clients

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Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading →

What is the Federal Reserve, and how does it impact real estate?

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Improve your understanding of how broad economic factors impact the housing market with this Fed explainer from Jonathan Pressman. Continue reading →

Robert Reffkin, mortgage moves, Serhant family: Inman’s Top 5

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Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading →

Compass calling foul on MLS rules is hypocrisy

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The National Association of Realtors and MLSs need to be repaired, not replaced, independent broker-owner Courtney Poulos writes. Continue reading →

On ‘Education Day,’ buyers teach you what they really want: Step 4

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In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading →

AI isn’t here to replace agents. It’s here to make you faster, better

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As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients. Continue reading →