I’ve studied real estate marketing for 31 years. Here are 7 essentials for effective marketing campaigns

According to Jimmy Burgess, great marketing isn’t about doing more. It’s about doing the right things consistently. Continue reading

How the escrow process offers a chance to show your value: Step 7

Just like in school, group projects can be stressful. In Part 7 of her eight-part series, Cassie Walker Johnson helps you pull the moving parts of the escrow process together. Continue reading

Enduring elegance: Leadership lessons from Giorgio Armani

The designer showed us that greatness isn’t loud, rushed or accidental, Darryl Davis writes. It’s carefully crafted, relentlessly consistent and fueled by deep love of the work. Continue reading

No filter: Your personal opinions on social media can get you fired

Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
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How the Compass-Anywhere deal could spur an ‘arms race’

Real Estate Insiders Unfiltered hosts James Dwiggins and Keith Robinson break down the Compass-Anywhere deal that is set to create a company worth an estimated $10 billion. Continue reading

Lesson Learned: This isn’t influencing. It’s business

Find out how North Carolina broker Alli Pepperling launched her real estate business while embracing tradition and technology. Continue reading

How to decide whether to stay or go after a big brokerage merger

Brokerage leaders are constantly making decisions due to change in our businesses, Claudia Stallings writes. But when monumental shifts occur, whether it’s planned or not, there are always choices. Continue reading

Hack your relationships: 7 underrated tech tools to use now

Steven McCloskey shares the lesser-known tools agents can’t stop raving about and how integrating them properly can automate your repetitive tasks, so you can focus on what matters. Continue reading

LA’s so-called ‘mansion’ tax has failed. It’s time to overturn it

The Los Angeles housing market has an albatross around its neck called the United to House LA (ULA) or “mansion” tax. Danny Brown explains why it’s a failed experiment. Continue reading

How Charlie Kirk’s assassination could impact real estate

Charlie Kirk’s assassination may reshape real estate sentiment and buyer behavior. Jeremy Brazoban explores five key takeaways on how tragedy can ripple through housing markets and client psychology. Continue reading