When you get clear on your mission and your brand’s culture, The Agency’s Rainy Hake Austin writes, you can create positive and sustainable initiatives as you forge community partnerships. Continue reading
Each sale is less about the physical property and more about selling a vision, Adria Lawrence writes. It’s about painting a picture where work-life balance, leisure and personal growth coexist. Continue reading
It’s incredibly frustrating to see how misunderstood and divisive DEI efforts are, broker Janel Randall writes. Real estate professionals work every day to debunk myths around Black homeownership. Continue reading
Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading
We’re taking the opportunity to bring you some of the lesser-known stories you may have missed last week while you were reading about KW and NAR. Continue reading
If you want to optimize agent performance and grow your business, Mauricio Umansky writes, lean in to fostering their talent, innovation and satisfaction. Continue reading
The final word is that Bella Staging should be on your list when that next listing isn’t getting the attention that market conditions suggest it should. Continue reading
The median age for a Realtor is 60. That means it’s time to think about the realities of aging, retirement and building a lasting legacy. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading
Want to make real estate more fun for you and your clients? Check out Darryl Davis’ ideas for spring-themed gifts. Continue reading