Want low-cost referrals? Copy this team’s VIP Club strategy

The No. 1 team in South Dakota cut its $30,000 billboard spend to a one-time outlay of $4,000 using this powerful and replicable system for creating lifetime loyalty. Amy Stockberger shares how it all works. Continue reading

Mindset shift: Real estate clients don’t need you anymore

Move your value proposition away from the transactional and into the protective, taking care of your clients in a way that technology can’t, Josh Ries writes. Continue reading

Our top 10 most-read Back to Basics how-tos of 2025 (so far)

To arm you with all the tips and tricks your colleagues have already read, our editors rounded up the top how-tos of the year. Catch up, or get left behind. Continue reading

Lesson Learned: Be consumer-driven, not commission-driven

Learn how Lehigh Valley, Pennsylvania, agent Tim Tepes puts his investing acumen and daily discipline to work for real estate clients. Continue reading

How to nail the price reduction conversation with homesellers

Coach Verl Workman outlines how to fix what real estate agents say when the home isn’t selling and what the homeowner hears when the agent speaks. Continue reading

Find your content lane: How to stand out on social media

If your feed feels scattered and leaves clients guessing, you’re not posting with purpose. Alyssa Stalker shares how to build a clear content lane that creates trust and a path to work with you.  Continue reading

Back to school, back to basics: An 8-step buyer plan for every agent

Windermere agent Cassie Walker Johnson launches an eight-step series that will streamline the way you work with hopeful homebuyers. Continue reading

Portals spend millions on SEO. Here’s how to leverage it for free

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading

4 key factors leading to increased real estate market anxiety

From climate change to economic uncertainty, Carl Medford writes, these are the factors causing real estate market anxiety for potential buyers and sellers. Continue reading

Fall marketing trends: PSLs, plot twists and pop culture plays

Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
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