Side CEO: ‘Legacy players extract way more value than they create’

In an interview at Inman Connect Las Vegas, Side CEO Guy Gal claimed that the industry doesn’t want consumers to know how many deals are handled by part-time agents. Continue reading

‘We’re transforming the industry’: Side CTO Ed Wu

Two top technology execs, Ed Wu of Side and Chris Cox of Keller Williams, discussed their respective approaches to the ubiquitous conundrum of how to best serve agents with “self-contained” tech. Continue reading

3 moments that made Side CEO Guy Gal

Guy Gal’s billion-dollar company has its origins in its co-founder’s own experiences — both good and bad — buying real estate. Continue reading

What makes this mastermind group of top agents so effective?

Each member of The Ten (which has now expanded beyond ten teams) facilitated over $100M in real estate sales last year. The group meets monthly over Zoom to talk through the unique challenges they face as owners of high-volume boutiques — like scaling … Continue reading

WATCH: Top producers share what they’re focusing on this summer

Tiffany Curry, Sue Adler and Michael Dreyfus operate in different geographies and deal with significantly different market dynamics, and each has a unique take on what it will take to keep up the momentum this summer. Join us virtually on July 20 to le… Continue reading

Side readies for IPO, more than doubles valuation

The San Francisco-based startup now says it’s worth $2.5 billion — way up from $1 billion just three months ago. Continue reading

How this Texas top producer built systems to grow his business

Fast forward to today and Kappemeyer is taking his business to new heights yet again as the founder and owner of All Hands Real Estate: a $20 million/year business with plenty of upside yet to come. Continue reading

The New Normal: What if the brokerage of the future isn’t a brokerage at all?

How are brokerages evolving given that teams are less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized? Dive into Part 1 of Inman’s New Normal series. Continue reading

Side CEO: ‘There’s no more room for mediocre’

A pair of real estate leaders debated new brokerage models Tuesday during Connect Now, and concluded that top-producers may need something unconventional. Continue reading

WATCH: ‘New business models where Realtors can hang their shingle’

Today is the day! Brad Inman is sitting down with Guy Gal, CEO and co-founder of Side, and Michelle Kim, founder of Mosaik Real Estate, to discuss how to unlock the best profit-building opportunities in the current technology marketplace. Watch live. Continue reading