TikTok for real estate: An Inman Handbook

For interested real estate agents looking to expand their marketing reach, it’s not too late to find success using the app — all it takes is a bit of dedication, creativity and willingness to try new things. Continue reading

LeadSpark gives you fully serviced Facebook lead campaigns

LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months. Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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How this new agent sold her first $15.5M home at the height of COVID

It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here’s how Siena Dorsey of The Agency d… Continue reading

How YouTube’s algorithm can make or break your real estate business

Some agents are making thousands on ad revenue from YouTube and millions from the commissions they get via YouTube-generated leads. But succeeding requires being smart about how to engage with the platform’s technology. Continue reading

Inman Top 5: The biggest stories of the week Sept. 11-16, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading

How to shift your marketing strategy in Q4 — and start 2022 right

Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that’ll help you meet your end-of-year goals and start 2022 on the right note. Continue reading

Hit replay! 6 marketers who are building communities and their brands

We’ve brought together a host of advice from experts at Inman Connect events to give you their best insights on becoming the local expert through caring, community marketing in a second-home or rental market, and crafting creative content.  Continue reading

Inman Review: Industry-rooted Usherpa takes care of your marketing burden

While its value proposition isn’t anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look. Continue reading

Inman Top 5: The biggest stories of the week Sept. 4-10, 2021

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading