Tag Archives: Social Media

Agent’s reputation, social media matter most to clients: study

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The latest J.D. Power Home Buyer/Seller Satisfaction Study found that the single most important reason for selecting a real estate company is its reputation. Continue reading →

5 tips for remaining your clients’ agent for years to come

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Getting a 5-star review from clients doesn’t guarantee you’ll get their business in the future. Try these five tips to stay top-of-mind long after they sign on the dotted line. Continue reading →

Mary Poppins and the Truth About Facebook

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The recent uproar about fake ads on Facebook has shone a spotlight on how unreliable social media reports can be. But a couple of years ago, I learned this lesson firsthand — and in a very unexpected way. My story actually starts back when I was in six… Continue reading →

How to market a listing from staging to social media

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Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers. Continue reading →

Should real estate agents block negative people on social media?

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To block or not to block, that is the question real estate agents must answer when it comes to their social media. Here’s regular contributor Jay Thompson’s take on the issue. Continue reading →

Dear Marketing Mastermind: What’s the most effective content for real estate?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Continue reading →

What does the end of Google Plus mean for real estate agents?

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What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why. Continue reading →

Has the ‘Tinder effect’ taken the romance out of homebuying?

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The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a hom… Continue reading →

Dear Marketing Mastermind: How do you maximize online marketing?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading →

Smart Technology Takes Hold in Retirement Communities

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Connected technology in our homes is fast becoming part of our daily routine. For good reason: it offers entertainment, convenience, connection to others, improved security and increased comfort. It’s also becoming routine in senior living communities…. Continue reading →